It should not be much of a surprise if zappak, virtualteenager, mybratz, marapets, etc have become the most used websites because of the number of users they cater to. The users constituting the huge population (of 90 million and above in the US alone) outnumber their elders in China (with 14 million users) and add into 2.8 million subscribed gamers in India. Today, children demand more and more luxuries, they have various choices and options, they deal and learn life-skills through easy cum virtual realities. The generation in focus here will not only outlast their elders biologically but is reshaping business- completely.
Global sales in the gaming sector in 2003, reached almost a $28 million profit. As compared to the 2008 sales, $30 billion is a figure that creates reasons to invest. According to ‘Got Game’ released by the Harvard Business School Press, ‘The planet of the rotting mind’ is a chapter that brings out some crucial details. With 145 million consumers and employees playing video games one way or the other, EU experienced reduced traditional games and toys by one third of the normal in just four years.
To name a few money-minting organizations, ESPN charges $29.95 per season of fantasy football or baseball. Sony’s ‘Ever Quest’ has 6,50,000 registered users who stay on line on an average of twenty-two hours a week. The number of hours put in as good as doing a part time job, just that, instead of getting paid, one has to pay a $13 a month. For the ‘creators’ that revenue incurred is $101 million annually. Similarly, sportsline dot com projects about $12 million in annual revenue from fantasy sports league alone.
In Angelina Jolie’s Tomb Raider, the concept of a supra-being (such as Lara Croft) proves to be one of the most loved games for the teens. For the fantasy loving and living teens, the power of being able to become a superhero is more psychological than practical. This field of business that caters to psychological be-coming from a ‘little’ Hank to a ‘world destroyer’ Hunk is not just booming but also profiting. Though the virtual realities are letting the unmarried get married to 3D Animated beings, but the point is- in the world of 24 million game boys selling at a rate of fire-flaming dragon ballz; do we invest or do we protest?
***Written as a report in FE (though it wasnt published)
dIKSHA gROVER
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About Me
- DIE-betes
- What's wrong with us? What's happening around us? What is this world? What's the use of our lives? Why words? What...Who...Where...When...Why...How...Hell no! these are too mind boggling questions! I feel the pain in answering them...don’t you? Maybe that’s why both of us are diagnosed as spastics-skeptics-ism... a disease of slow death...sweet death actually...of DIE-betes... though years later... IS YOUR COLOR GREEN? talks about...how green will soon be extinct in this world...as an evironmentalist, I care, do you? rather...don't you? or do you not want to? What does you dying existence tells you to do?
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