The Tata Sky and Dish Satellite Connections have most profoundly fluxed in spaces for mediated culture and TRP psyche, by captivating the Indian TV consumers through satellites. But, IPTV technology is one that re-adjusts the Tele-watching trend suiting to the consumers, the advertisers and the broadcasters through Internet Protocol (IP).
When asked what IPTV is to the Indian audience, Mr. K S Choudhary, MD of Aksh Optifibre Ltd said, “IPTV to India is what the PC is to the US. Around 70% of the functions that can be performed on the PC can be carried out on IPTV”.
The consumers can use the service in the most ‘interactive’ manner and that to with a click. The TV becomes a two way process, where the viewers can give their immediate advice to the dying drama queen on the Television. Rewinding and fast forwarding the ad is the added package into the consumers’ remote of powers. Plus, the Set top box allows immediate query clarification through the kbps service on the TV.
The advertisers boom is the “pull method” on the IPTV is to advertise where the revenue gets highly generated because ads can be stored in an unlimited space and time. Also, an advertiser for lack of funds or the absence of a pan India existence can choose a localized platform like the IPTV, serving the dual purpose of creating awareness and enhanced detailing supplying temptations into the hungry market.Hence, Broadcasters attract more advertisers as the potential for the average revenue per user (ARPU) on an IPTV. Broadcasters use a
particular airtime for audience specific advertising, thereby
generating more revenue.
Talking about internetting the television, it is certain that the ‘globalized world’ concept hits the market much stronger and harder but also spotlights the ‘world webbed’ philosophy. Huntington’s prediction ‘the clash of civilizations’ is surely out of bounds if only talked about civilizations in today’s world, because more than anything the “luxury” latest TV technology vs. the “in need” cabled-in TVs is sure enough to clash.
***Written when as a report when I was interning with F.E. (though it wasnt published)
dIKSHA gROVER
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About Me
- DIE-betes
- What's wrong with us? What's happening around us? What is this world? What's the use of our lives? Why words? What...Who...Where...When...Why...How...Hell no! these are too mind boggling questions! I feel the pain in answering them...don’t you? Maybe that’s why both of us are diagnosed as spastics-skeptics-ism... a disease of slow death...sweet death actually...of DIE-betes... though years later... IS YOUR COLOR GREEN? talks about...how green will soon be extinct in this world...as an evironmentalist, I care, do you? rather...don't you? or do you not want to? What does you dying existence tells you to do?
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